The use of aloe vera has been fairly common since its introduction in ancient medicine. Today it is one of the most extensively used products in cosmetics, ointments, skin lotion, and now even beverages. Aloe vera is highly popular in medicine for the treatment of minor sunburn and minor burns. Several tributaries in modern medicine also acknowledge the effectiveness as well as safety of using aloe vera in medicine. There are, however, contradictory researches on the actual effectiveness of aloe vera, especially for its use as a protective agent against sunburn. The aloe vera plant is largely cultivated for its fluid as well as an ornamental plant.
One of the more recent developments in the food and beverages industry is the large scale use of aloe vera in multiple types of beverages. The global aloe vera based drinks market does, therefore, ride on the back of the claimed medicinal properties of the liquid being good for aiding digestion. In major doses, however, aloe vera can turn into a laxative. Therefore, it is advisable to avoid overconsumption of aloe vera based drinks.
Competitive landscape and key vendors
The market is bifurcated geographically into Europe, North America, Asia Pacific, Middle East and Africa and Latin America. The demand for aloe vera based drinks has increased in Europe because of the increase in health conscious people in this region
The key players of Aloe vera based drinks are ALO, Aloe Farms, Forever Living Products, Houssy Global, AMB Wellness, Cady Products LLC and many more.
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