According to the latest market report published by Persistence Market Research, titled “Global Market Study on Outdoor Led Displays: Asia Pacific to Witness Highest Growth by 2021 in Installed As Well As Rental Market.”, the outdoor LED displays installed market is estimated to be valued at US$ 6,477.1 Mn by the end of 2015 and is anticipated to expand at a CAGR of 15.9% from 2015 to 2021, to account for US$ 15,705.7 Mn by 2021. The report on Global Outdoor LED Displays market covers installed and rental market.
Currently, the global outdoor LED displays market is primarily driven by enhance features offered by LED Displays as compared to conventional displays including energy efficiency, durability and less maintains cost. Moreover, rising promotional activities across several industries is also encouraging the growth of outdoor LED display products such as video walls, LED billboards and LED mobile screens. However, factors such as high initial costs for fixed installation and growing trend towards the inclination of online advertising are expected to constrain the growth of the market.
On the basis of application, the outdoor LED displays market is segmented as LED billboards, LED mobile screens, and LED video walls, LED traffic lights and other LED matrix displays. The LED billboards segment is expected to account around 46% share of the global outdoor LED (installed) market by 2021 end and is expected to witness as CAGR of 16.7% in terms of value over the forecast period (2015–2021). LED video walls segment is accounted for 14.5% share in 2014 in the .installed market and is expected to increase at a CAGR 16.8% in terms of value during the forecast period.
On the basis of color display, the outdoor LED display market is segmented as a monochrome display, tri-color display, and full-color display, Full-color display segment accounted for 59.9% share of the global outdoor LED displays in the installed market in 2014.However, in the rental market full-color display segment accounted for 58.8% in 2014. Increasing demand for high resolution LED displays for advertisement and promotional events at shopping malls, retail stores, sports stadiums, exhibitions and entertainment events is expected to drive the installed and rental market growth during the forecast period.
The report provides detailed information about various trends driving each segment and offers insights and analysis about the opportunities of the outdoor LED displays market in specific regions. The outdoor LED displays market provides market estimates across major geographies. In the installed market, North America is expected to dominate the market representing 31.6% market share in terms of value by the end of 2021. The growth is expected to mainly drive by increasing adoption of outdoor Led displays by advertising agencies for promotional activities. The growth of LED video walls in North America region is also driven by increasing demand for video walls at events and concerts, and perimeter boards and LED screens for installation at stadiums. The installed market for outdoor LED displays in the APAC market is expected to witness highest CAGR followed by MEA, during the forecast period. Growth in the APAC region is primarily driven by increasing infrastructural development and lifestyle projects including shopping malls and multiplexes.
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Key players in global outdoor LED displays market include Barco N.V., Daktronics Inc., EKTA Ltd., Electronic Displays Inc., Leyard Opto-Electronic Company Ltd., LG Electronics Inc., Lighthouse Technologies Ltd., Panasonic Corporation, Shenzhen Dicolor Optoelectronics Co. Ltd., Sony Corporation, Toshiba Corporation and Galaxia Electronics Co. Ltd.
On the downside, high initial cost of LED displays is slowing the growth of outdoor LED display market. As installation of LED display is very expensive as compared to conventional displays such as textual banners and printed hoardings, consumers are increasingly opting to rent the equipment. Considering this, the global outdoor LED display market is likely to clock a robust CAGR of 89.5% for the forecast period between 2017 and 2021. In addition, increasing adoption of online advertising among various brands is also challenging the growth of outdoor LED display market to some extent.