Key operating players in the hydration belts market include Reebok, Triage, Kalenji, TREK ‘N’ RIDE, Salomon, Ultimate Direction , Fitletic , Nathan , Garmin , CamelBak, FuelBelt , Tiny Deal, Outgeek, Victorinox, Frap, X31 Sports, Advantage World, Generic, JustFitter, BANDI, NuPouch, and CYS. Digital marketing strategies adopted by these players is spurring an increase in demand for hydration belts across the globe.
Hydration belt is a dedicated storage option for water bottles and accessories that can be worn around the waist in order to keep hands free while running, jogging, or trekking. Hydration belt sits comfortably on an athlete’s waist and does not ride up or slide down with movement. These types of belts are available in all sizes and shapes. They can store everything, right from water bottles to phones and even money. The material chosen for hydration belts may differ from manufacturer to manufacturer.
The material is usually designed in a way that it feels relatively light around the athlete’s waist even when bottles are filled with water. The outer material is water–resistant in order to prevent cash and other valuables from getting wet. Moreover, it should have breathable, cushioned material against the skin for comfort. The general options found in hydration belts are made of synthetic material. Although not all materials are same, they usually offer a good combination of durability and breathability.
Increase in workload and changing lifestyles are the major factors driving the need for an active exercise regime. Growing work pressure in the private sector and increasing adoption of fitness wearable have significantly boosted the growth of the hydration belts market. Furthermore, marathons are increasingly gaining popularity, with participation open to all and not restricted to professional athletes. Increase in demand for comfortable and advanced hydration belts is driving manufacturers to launch new product lines that are made of high-quality fabrics. However, rise in availability of counterfeit and low-quality products is a key concern to the key players, as it affects their brand image and profitability in the market.
The hydration belts market is expected to grow at a good rate in the next few years, the key growth drivers being the rising trend among people for running, hiking, and other adventure sports and the awareness of benefits of a physically active lifestyle. Increasing health issues and hectic work schedules have been compelling people to opt for running as a form of physical exercise, which is directly boosting the market in terms of rising demand for hydration belts and other running apparels. Moreover, growing online sales of hydration belts is another major factor that is likely to have a positive impact on the market’s growth. However, high price of branded hydration belts poses a key restraint to the growth of the market.
The hydration belts market has been segmented based on product type, end-use, and region. In terms of product type, the hydration belts market has been classified into single bottle hydration belt, and two or more bottle hydration belt. Based on end-use, the hydration belts market has been segmented into men, women, and children. The hydration belts market has been divided into North America, Europe, Asia Pacific, Middle East & Africa, and South America on the basis of region. North America and Asia Pacific are estimated to be the major revenue contributors to the market throughout the forecast period. In terms of market share, North America is a leading market for hydration belts, as these belts are in high demand among athletes in the region. Also, due to growing awareness of the resultant benefits of leading a healthy lifestyle and high popularity of running events, India, China, Japan, and other countries in Asia Pacific are poised to become leading markets for hydration belts during the forecast period.